More than 16 years ago, Joe and Randy started The Marketing Department. At that time, we decided we were going to be different. We didn’t want to be an ‘ad agency’ or a graphics house. We knew we had to be good at that stuff, but we had both spent enough time on the client side that we knew it had to be about results. We decided that we were going to be just like a ‘marketing department’. So The Marketing Department was born, in borrowed office space with loaned furniture, one PC 486 and one Macintosh Classic; a few incredibly supportive clients; great business cards; and a striking logo.

But it’s 16 years later, and it’s time for a little change.

Since most of our clients already refer to us as TMD, we decided that this should be reflected in our logo. So while our company name isn’t changing, and our commitment to helping you achieve ‘business development through effective marketing’ isn’t changing, we felt it was time to renew our mission and refresh our visual voice – and what better way than to do it with the first new logo design since we founded our business.

We’re also really excited to be launching this new website. Our first site was a placeholder, back in the day when we had dial-up. Our second site has been incredibly successful and, much to the chagrin of the many youngsters hanging web design shingles, it was a Webby-award winner.

This new site clearly reinforces that we’re still fundamental marketers with a focus on helping our clients achieve their organizational objectives. But it also introduces you to our significantly deeper pool of talent, resources and accomplishments. Please take a look around our site, and be sure to check out our new video presentation on the home page.

Even our hallowed halls have major changes happening to them. If you’re the neighbourhood, stop by for a visit and check us out.

We’re pumped. We’ve heard all the economic doom and gloom, but let’s face it, we all have work to do looking after the needs of our customers, clients and other stakeholders. So let’s get at it. And let’s have some fun doing it.